How to choose a domain name for your startup
A practical, ordered process for going from a business idea to a name you can own — with the checks that actually matter before you pay.
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Guides
Startup naming & domain guides
Practical guides for founders choosing a brand name — written to be acted on, not admired.
Domain name vs business name
They are not the same thing, they are not owned the same way, and confusing them is one of the most common early-stage naming mistakes.
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.app vs .com for startups
The honest comparison — including the cases where the cheaper, more available extension is the better strategic choice.
Read the guide →How to name a SaaS product
Most naming advice is opinion. This is a process with pass/fail tests you can run on any candidate in under a minute.
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Premium domain vs generic domain
One buys you a brand. The other buys you a keyword. The right answer depends on what you are building and how long you intend to keep it.
Read the guide →Buy an expired domain vs a new domain
Expired names look like a shortcut to authority. They are sometimes an asset and often a liability. Here is how to tell them apart before you pay.
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Domain marketplace fees compared: Afternic vs Sedo vs Atom vs Spaceship
Four venues, one $10,000 sale, and a $2,250 spread in what the seller keeps — decided by where you list and which nameservers point at the domain.
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Domain appraisal tools compared: which one actually gets it right?
Seven appraisal tools, five different methods, and one documented case where a name sold for $10,500 after keyword tools valued it under $100. Here is what each tool can and cannot see.
Read the guide →Compare extensions
Jump straight to the listings that matter for your product type.
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