Pricing
How we price domains
Every listing shows an asking price. This is how that number is reached, what it does not claim to be, and how to challenge it.
What moves the price
Comparable sales
The anchor. Recent sales of names in the same lane carry more weight than any other input, and an outlier sale is discounted rather than treated as the new floor.
Label length and syllables
Fewer characters and fewer syllables are easier to say, type, and remember. Length is the most consistently priced attribute across every extension.
Extension
A .com is still the default people assume; .app, .dev, .ai and .pro carry category meaning and usually cost far less. The extension sets the band before the label refines it.
Pronounceability and spelling risk
A name someone can spell after hearing it once is worth more than one that needs a decoder ring. Hyphens, numerals, and ambiguous vowel clusters all reduce the band.
Category demand
Names in crowded, well-funded categories — AI, fintech, developer tooling — transact at higher bands than equally clean names in thin categories.
Scarcity
One owner per name. That single fact explains why domain pricing looks nothing like the pricing of anything reproducible.
What we do not claim
- This is not an appraisal. An appraisal implies a defensible methodology and professional liability. An asking price is an offer to sell at a number, nothing more.
- The brand score is editorial. It measures attributes of the name — length, spelling risk, extension fit — not market value or future resale.
- A domain is worth what a buyer pays. Comparables narrow the band; they do not fix a price. A name can sit unsold at a correct price for a long time.
- We never invent social proof. No fabricated ratings, review counts, or sale claims appear on listings.
Check a number yourself
Two free tools on this site give you an independent read before you commit: the domain valuation estimator returns a range from length, extension, brandability and category demand, and the brandability analyzer scores how easy a name is to say, spell, and remember. Both are heuristics, and both say so.
Pricing questions
How do you decide what a domain is worth?
We start from recent comparable sales in the same lane — similar length, same extension, same category — then adjust for anything that makes this name easier or harder to own: length, syllable count, spelling risk, whether it contains a numeral or hyphen, and how strong demand is in its category.
Is this a formal appraisal?
No. An appraisal implies a defensible valuation methodology and a liability we do not take on. The asking price is what the name is offered at, and the brand score on a listing is an editorial quality signal about the name itself. Neither is a guarantee of value.
Can I negotiate?
Yes, where the listing accepts offers. Submit an offer through the listing page and it is reviewed against the asking price and recent comparables. A minimum offer, where one is shown, exists to filter speculative bids rather than to set the price.
Why are some domains so expensive?
Scarcity. There is exactly one owner of any domain, so price is set by what comparable names have actually sold for, not by production cost. Short, dictionary-meaningful, and single-word names sit in a different band entirely from longer compounds.
Do you add a markup over the marketplace price?
Checkout happens on the marketplace partner that lists the name, and the price shown there is the price you pay. When a name is not listed on a partner marketplace, the asking price on this page is the number we act on, and the transfer completes through escrow.
What if I think a price is wrong?
Tell us. If you have a comparable sale that undercuts our number, send it and we will review it. We would rather correct a price than hold an unsold listing at the wrong level.
Think a price is wrong?
Send a comparable sale that undercuts our number, or make an offer on the listing. We would rather correct a price than hold an unsold name at the wrong level.